MARQUIS COMING SOON VIA THIRD & HAYDEN
Atlanta’s KEY! shares the latest offering from his highly-anticipated new project Marquis, with “Crank Dat” featuring Redd Smash. The project, entirely produced by DJ Marc B, includes his previously-released single “You Need God” featuring fellow Atlanta native Tony Shhnow. The new single, “Crank Dat,” chronicles several of Atlanta’s key sonic and stylistic contributions to the rap genre over the years in a love letter to the city.
KEY! regards his imminent new project Marquis as his best work to date, which includes a renowned catalog of a dozen mixtapes and five studio albums, including the ahead-of-its-time 2013 album Fathers Are The Curse, 2020’s I Love You Say It Back, 2021’sThe Alpha Jerk, and his industry-shaking joint album with Kenny Beats, 777, which Pitchfork called “the most ridiculously fun rap project of the year” in 2019. With more details to be unveiled soon, Marquis cements KEY! as a stalwart voice in Atlanta’s musical tapestry whose sound has proven timeless for over 10 years and counting.
For the uninitiated, KEY! has been an innovative rapper, producer, and songwriter in the Atlanta underground scene for over a decade, with a sound that has relentlessly pushed the boundaries and paved the way for several generations of Atlanta artists. After first coming onto the scene as a founding member of the highly-regarded Two-9 collective, KEY! worked with Three 6 Mafia founder Juicy J and built a devoted fanbase that has followed him since his first release in 2012.
Aside from his own musical output, KEY! has been a championing A&R at the center of hip-hop for years with an unsung ear for burgeoning talents. He’s collaborated with the likes of the A$AP Mob, Father & Awful Records, iLoveMakonnen, Playboi Carti, OG Maco, Rico Nasty, Jay Critch, Skepta, 6LACK, Reese LaFlare, and helped to spotlight emerging artists at the time like 21 Savage & Post Malone, and more recently, Atlanta’s own hyperpop innovator Bear1Boss.
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