THE FINAL SINGLE FROM DEBUT EP GOD IN MAINE OUT OCTOBER 6TH
PRE-SAVE ‘GOD IN MAINE’ HERE
Sydney-based hyperpop producer & singer-songwriter Holliday Howe continues her ‘hyperemo’ era with the release of 1 2 3 4 (i just want my stuff back); the final single from debut EP god in maine. With a gorgeous visualiser from rising multimedia artist Puppyuck, Holliday’s latest is an upbeat plea for a fresh ex to give her favourite puffer jacket back.
Describing the track, Holliday says: “Post breakup. You’re lying in bed. Your thoughts are swirling around the “what ifs” and” maybes”; the perfect retorts you wish you’d said. You find yourself rehearsing breakup speeches you’ll never get to say, and fantasising about finally getting to have the last word – or at least, this is what happens to me. My ex lives in LA and I’d left a bunch of stuff at his after a last ditch effort of mine to save the relationship (horrendously expensive flights to visit him) went horribly awry (we broke up 4 days before my departure date). 1 2 3 4 is a compilation of all the taunting post-breakup 3am thoughts I had… and then me just really wanting my Japanese puffer jacket back.”
Including previous singles never meant, scarz and kamakarmic, Holliday’s upcoming project god in maine sees her traipse through the wreckage of a doomed relationship; telling the “tale of two cities – of L.A., of Sydney, of the hope of forever, and of the pain of never meant to be.” Melding the hyperpop beats she is known for with the trappings of classic midwest-emo, Holliday is carving a new niche for herself in the global pop scene.
Describing the visualiser made by multimedia artist Puppyuck, Holliday says, “I love TikTok so much – I’m definitely an addict. I’ve found it to be one of the most invaluable resources out there for collaborations, and that’s how I found Puppyuck after we connected over my cover of never meant. I checked out her profile only to be met with the cutest, sweetest animations full of whimsy and RABBITS! I reached out to work together on “1 2 3 4” and I’m so lucky she was down. She developed the rabbit animation and created a beautiful technicolour pastel mixed media smash hit! I added my silly little scribbly lyrics and voila – a perfect bunny girl visualiser 🙂 “
Holliday Howe is Sydney’s finest cyber-hyper-popstar, producer and songwriter. A graduate of Goldsmiths’ Bmus Pop Music course, Holliday spent years drinking in the influences of London’s ultra-inventive club scene whilst honing her own particular melancholic brand of hyperpop. Now back in her hometown of Sydney and hot on the heels of her revelatory debut mixtape My Friends Live In My Pocket, Holliday returns with a new musical & aesthetic twist on debut EP god in maine.
The heady bangers & shimmering sentimentality reflected on Holliday’s debut EP, inspired by the likes of Charli XCX and PC Music, blends seamlessly with the music bubbling under the surface of her childhood memories: hints of The Postal Service, Bon Iver, and even midwest-emo revivalist Brakence are present in her new direction. Kicking her ‘hyperemo‘ era off with a rousing cover of an American Football classic – already garnering ardent praise from the TikTok set – Holliday pays no heed to classic genre markers like hyperpop & glitchcore: this is post-genre music for the post-internet age. Melding twinkly midwest emo guitar riffs & garage breaks one moment with ASMR glitch beats & distorted 808s the next; Holliday’s fresh direction combines all the music she’s obsessed over for the last 15 years in one glorious emotional burst – a sound unique to Holliday, with her delicate production doing as much storytelling heavy lifting as her lyrics. Appropriately for the artist with one of the strongest claims to the hotly contested origin of the genre name ‘hyperpop‘, Holliday is again blazing her own path.
Previous tracks including Digital Affection and 2000 have featured on triple j, FBi Radio playlist, Fresh Finds (Spotify), Music Feeds, The Music, AU Review, AVYSS, Dummy; 20+ editorial playlists across Spotify, Apple, TIDAL & Deezer (including the coveted Hyperpop playlist), and Holliday has played shows in London, New York, L.A., Chicago, Austin, Sydney, Brisbane & more. With the hyper-tide rising in Australia, Holliday is ready to step into the spotlight.
Holliday Howe’s debut EP god in maine is released Friday 6th October.
Tracklist in full:
1. scarz
2. god in maine
3. kamakarmic
4. 1 2 3 4 (i just want my stuff back)
5. never meant
6. …so this is it
TOUR DATES
Sat 23 Sep – Shinigami @ Botany View Hotel – Eora / Sydney
Tue 4 Oct – w/Kavi @ Atomic Redfern – Eora / Sydney
Fri 13th Oct – god in maine Launch Party w/ Eko Atari & Cass Lee @ The Burdekin – Eora / Sydney
Sat 14th Oct – w/Chela @ Low 302 – Eora / Sydney
Wed 18th Oct – w/Chloe Dadd @ Oxford Arts Factory – Eora / Sydney
Sun 22nd Oct – w/Chloe Dadd @ Oxford Arts Factory – Eora / Sydney
CONNECT WITH HOLLIDAY HOWE:
