2X GRAMMY® AWARD-NOMINATED ARTIST FOLLOWS MULTIPLE RELEASES OF INTERLUDES WITH POWERFUL FIRST OFFICIAL FILE
“COLONIZE” OUT VIA TITLE9/ATLANTIC RECORDS
2x GRAMMY® Award-nominated artist Amanda Reifer makes her striking full-length debut with the premiere of her first “official file,” “Colonize,” available now via TITLE9/Atlantic Records. Produced by Dahi (Kendrick Lamar, Vince Staples, Don Toliver), “Colonize” pays homage to fellow Barbadian artist Rupee by sampling his Caribbean classic “Tempted To Touch.” The powerful new track is joined by an equally provocative companion visual, streaming now at YouTube. The release is also followed by an exclusive interview which premiered today on Apple Music’s“New Music Daily Radio With Zane Lowe.”
“Don’t try to impose, discredit and colonize,” says Amanda Reifer. “Let’s enjoy and see each other for who we are and embrace it. No one should be under the restrictions of someone else’s view of who they should be in love, business, creativity, or friendships. I needed to put my voice and pen to express this because this idea, that anyone thinks they should have a right to impose their way of being on another, is a view that doesn’t align with me.”
The “Colonize” visual was filmed at Barbados’ 300-year-old Bloomsbury Plantation, one of the island’s first plantation houses which is now proudly owned by Reifer’s aunt, a black woman. In the visual, she is joined by her childhood friends, West Indian women who are descendants of the enslaved people of these plantations, now standing on the land in positions of ownership, success, and independence. “Colonize” not only displays the diverse beauty of Barbados and its people, it showcases symbols of Amanda’s family’s rich history, including an antique chair that has been in her family for two generations. Wearing locally sourced clothing, Amanda and her friends can be seen reading books owned by her aunt, a scholar of West Indian history and family lineage. Among these books is a novel written by one of the women in the visual, who is now an award-winning author.
“Colonize” continues a dramatic rise from Amanda Reifer introducing us to The Reifer Files, a series of audio/visual content releases which carry you through the 2x GRAMMY® Award-nominated artist’s roots expressed through her fierce Bajan Pisces perspective. Fully co-created by Reifer, the groundbreaking project sees the artist channeling the complex nature of the heart via such releases as “Devastating (Interlude),” “In And Out (Interlude),” and “Bitch Like Me (Intro),” together presenting a sultry statement of her intent with impressive self-assurance and evocative melody.
ABOUT AMANDA REIFER
Amanda Reifer soaks up the energy around her and beams it back out into the world in the form of translucent and transcendent anthems accented by elements of pop, hip-hop, reggae, and soul. A creative pliability enables her to seamlessly wade through moods. On the surface, she stands out as a GRAMMY® Award-nominated singer and songwriter. At heart, you’ll find a free-thinking Bajan Pisces unfettered from any and all boundaries. She has come a long way from her native Barbados, but she carries home with her wherever she goes. Audiences initially met Amanda as frontwoman for Cover Drive in London where she consistently cracked the Top 10 of the UK charts peaking at #1. 2018 saw her commence a solo career independently, sparked by “Bang Bang” and “Rich Bitch Juice.”
During 2022, she landed in a recording session with K. Lamar, co-writing and singing on “Die Hard” [feat. BLXST & Amanda Reifer] from his epic #1 album Mr. Morale & The Big Steppers. Elevating to another stratosphere, Amanda’s presence could be felt in the Top 5 of the Billboard Hot 100. Meanwhile, she landed her first GRAMMY® Award nod for “Best Melodic Rap Performance.” She parlayed this momentum into her next creative chapter. An uncontainable and undeniable spirit surges through her music series, The Reifer Files (TITLE9/Atlantic Records). With fire and fluidity, she amplifies her vision like never before as a co-creator in the writing, directing, editing and curating of her project.
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