Photo credit to: Oscar Tam

“most exciting and unpredictable new prospects” — Pigeons and Planes

Alternative R&B artist Joël Lobban (FKA Joël) unveiled the new song “Millionth Time” out now via Def Jam Recordings stateside and Universal Music Canada, the country’s leading music company. The single arrives with a unique live session video available in colour on Youtube and in black and white on TikTok.

Joël shares, “I gotta lotta new music I wanna share this year, and lots of moments that I’ll never forget. I hope this song connects. Every time I listen to it, it takes me right back to that place and time and all the feelings.”

Co-produced by Joël’s long-time collaborator Colin Monroe (Drake, Kendrick Lamar) and producers Aidan Garrett Rodriguez (Lucky Daye, Remi Wolf) and M-Phazes (Jennifer Lopez, Marc. E Bassy), the guitar-led, R&B-infused track details the sad aftermath of a one-sided relationship and moving on after multiple attempts at trying to make it work. Joël’s lyricism and vocals deliver an emotional punch as he sings, “I gave you my time, for the millionth time. Save all the chat, I moved on I’m done trying. Girl, I don’t feel bad. I’m not finna give you this love. I should do you how you did me, but I ain’t tryna waste another millionth.

After establishing himself as an artist to watch with the release of his debut album GRUNGE GOSPEL in 2020, Joël garnered praise for his unique blend of experimental R&B and powerful vocal abilities. His musical style beautifully intertwines gospel influences from his upbringing as a pastor’s son with a nostalgic nod to 90’s era-rock, drawing inspiration from bands like Radiohead and Smashing Pumpkins. Taking a step back to refine his artistic vision for his next project, Joël released “Thinking About You” in 2023 and now “Millionth Time”, both tracks are an enticing preview of what’s to come on his highly anticipated EP, due for release on February 9.

Joël is ready for his moment in the spotlight showcasing his gospel of hybridized experimental R&B against a commanding vocal range and devastatingly personal songwriting. Joël grew up as the son of a Pastor in a religious household and he escaped first with basketball and then with music, consuming the catalogues of Lil Wayne, gospel records and Nirvana equally. Now the artist’s sights are set on combining his influences into a sound that’s unique, youthful and urgent – just in time for a new decade of music.


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