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Visionary artist Theodora returns with the highly anticipated music video directed by Melchior Leroux, for her single ‘Fashion Designa’, out today. A bold visual statement as much as a musical one, the video is a vivid celebration of art, identity, and experimental style, set to Theodora’s signature pulsing beats and razor-sharp lyrics.
Drawing inspiration from film noir classics and infused with a high-fashion, old-school cinematic vibe, the video sees Theodora stepping into a series of striking personas. Each scene is a carefully crafted world, an artful montage of angles, outfits, and attitude, that cements her status as one of the most creatively daring artists on the scene.
‘Fashion Designa’ is not just a song, it’s a visual feast. Captivating camera work, fire fashion moments, and an immersive storytelling approach make the video feel more like a short film than a standard video release. Theodora weaves through characters and moods with cinematic precision, embracing both elegance and edge.
With this release, Theodora continues to redefine what it means to be a pop innovator – genre-blending, style-shifting, and always pushing boundaries.
Tune in at 5PM BST today to experience ‘Fashion Designa’, and prepare for a ride through sound, vision, and pure creative energy.
About Theodora
Born in the French West Indies and raised across Switzerland, Greece, Congo, and metropolitan France, Theodora brings a truly global perspective to her music. Her sound – a unique fusion of hip-hop, Caribbean bouyon, hyperpop, Afrobeat, and DnB – has captivated millions. With +2M Spotify listeners, a growing global fanbase, and viral traction on Snapchat and TikTok, she has become a symbol of the new wave of French music.
Her 2024 mixtape, ‘Bad Boy Lovestory’, featured the breakout hit ‘Kongolese sous BBL’, which went to number 3 on Spotify’s Top Viral Global chart and amassed over 2.3 billion global streams, including 3 million in the UK alone. The song became a body-positive anthem, lighting up feeds with dance challenges and lip syncs across the world.
Her most recent album release ‘Mega BBL’ currently sits at number 4 in the French charts this week.
A Spotify EQUAL France ambassador and nominee for Female Revelation of the Year at Les Flammes, Theodora has also graced stages across Europe, including a monumental performance in front of 40,000 at Place de la Bastille. She’s collaborated with Louis Vuitton and Converse, and has been featured in major outlets including The FADER, Vogue France, Konbini and Numero.
Theodora is a woman of her time: bold, fierce, and self-assured. She also just completed her debut performance in London at Colours Hoxton, marking another step in her international rise.
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