NATE SIB RELEASES NEW SINGLE AND VIDEO “KEEP IT UP”

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SURPRISE GUEST PERFORMANCE DURING 2HOLLIS’ SET AT COACHELLA

Los Angeles-based singer, songwriter, producer, and multi-instrumentalist Nate Sib returns with “keep it up,” which arrives alongside a futuristic music video directed by Chessa Subbiondo. The new offering follows an appearance at Coachella where he was a surprise guest to perform the catchy 2hollis collaboration “afraid.” Nate joined his touring partner and frequent collaborator on stage for both weekends 1 and 2 of Coachella where the two of them enjoyed an overflowing crowd for one of the festival’s standout performances. The new single is Nate’s first solo release since debuting “tonight” on Apple Music’s New Music Daily where he spoke with Zane Lowe.

“keep it up” embodies Sib’s disruptive take on pop music, bringing a dystopian sugar-high beat to life with his silky-smooth, boyband vocals. Combining the energy of underground dance music with a predilection for alternative experimentation, Sib’s influences range from Skrillex to Bladee, but paired with pipes that wouldn’t be out of place on top 40 radio. Sib first introduced himself as an artist with “why can’t you see” and then went on to drop the for you EP highlighted by “down” and “wish.” He then maintained his momentum with “famous” which led to him inking a deal with Republic.

Earlier this year, he hit the road touring alongside childhood best friend and fellow buzzing breakout 2hollis. After piling up millions of streams and views independently, the newly-signed artist plans to flood 2025 with new music and his own headline shows.

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