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MAY 31ST AND JUNE 1ST STREAMING EXCLUSIVELY ON THE 88RISING YOUTUBE CHANNEL
Head In The Clouds announces the official livestream of the LA festival’s 2025 edition taking place on May 31st and June 1st. In partnership with Honda, Tide, VIKI and Johnnie Walker, the star-studded lineup will be livestreamed via 88rising’s official YouTube page HERE.
The partnerships highlight each company’s commitment and appreciation to groundbreaking Asian-centric music and culture. Honda will be returning to HITC LA as one of 88rising’s premier festival partners, sponsoring the Double Happiness Stage. The automobile company will also be bringing an immersive experience to the Honda Stage Lounge with bespoke vinyl record listening stations and retro arcade games. Festival goers will also be able to enjoy original Johnnie Walker cocktails inspired by Youha and 88rising’s latest projects, as well as Rich Brian’s first album in six years, due August 15th. The livestream has also received sponsorship from Rakuten Viki, the leading global destination for Asian entertainment with over 100 million registered users that continues to connect K-Drama fans around the world.
Head In The Clouds has brought its unique programming to New York City, Jakarta, Manila and China in recent years and now returns home to Los Angeles, where it will serve as a celebration of Asian-centric music, art, and cuisine. Described by Rolling Stone as a “who’s who’ of top Asian talent,” HITC brings its biggest lineup yet with headliners G-Dragon, 2NE1, Dean, DPR Ian, Rich Brian, Porter Robinson (DJ Set), a highly anticipated Higher Brothers reunion, The Magic Show?!? and 88rising’s 10-Year Anniversary Finale.
HITC marks G-Dragon’s exclusive 2025 North American Festival performance. One of the biggest global stars who has transcended K-pop, G-Dragon, will be joined by other notable superstars of the genre 2NE1, the pioneering and highly influential K-pop girl group, and Dean, the Korean RnB phenom. Other highlights include DPR Ian, the Australian-born singer who has become one of the world’s most streamed K-pop solo artists; Rich Brian, the 88rising-signed rapper and singer; and the long-awaited reunion of Higher Brothers, the Chinese rap group who became one of China’s biggest musical exports; a mysterious set titled “The Magic Show !?!” which calls to mind a certain similarly titled smash album; and the always-anticipated 88rising finale set which promises to bring together a host of artists from across the label’s 10 year history. In addition to the music, food curation will be led by MAMA’S NIGHTMARKET who will showcase a variety of Asian food vendors from across the diaspora.
See below for all food, beverage and music programming at this year’s Head In The Clouds and stay tuned for more information soon. Limited GA passes remain for the LA festival at la.hitcfestival.com.
HITC LA HEADLINERS – IN BILLING ORDER
G-Dragon
2NE1
Dean
DPR Ian
Rich Brian
Porter Robinson
Higher Brothers
THE MAGIC SHOW?!?
88rising’s 10-year Anniversary Finale
HITC LA SUBHEADLINERS – IN ALPHABETICAL ORDER
4EVE
ARMNHMR
BABEBEE
Bixby
DPR Artic & DPR Cream
Jonah Love
Karri
Milli
Miso
Number_i
no na
PIAO
PISCEE
Seiji Oda
SF4AM
Stephanie Poetri
Sunkis
Tabber
WANG OK
Warren Hue
Xin Liu
Youha
Yung Kai
YY
HITC LA F&B LINEUP – IN ALPHABETICAL ORDER
-196
Bang Bang Noodles
Banh Khot Lady
Beatbox
Bluey & Co.
Bobapop Tea Bar
The Boiling Crab x King’s Hawaiian
Casamigos
Citeadrinks 西風
Coca-Cola
Drip
Forever Pie
Golden Leaf
The Golden Skewer x Sweet Grass
Good Alley
Heng Heng Chicken Rice
Iki Ramen x Iki Nori
JA Jiaozi
Jilli
Jinro
Johnnie Walker
Jongga
Kogi
Kuramoto Shavery
Maneatingplant
Maru-Hi
Melona
Monty’s Good Burger
Odd One Out Tea
Pho Ever
Rokstar Chicken
Seoul Market Eatery
Shlap Muan
Smoking Tiger
Sunright Tea Studio
Tacos Por Vida by Kogi
Takoyaki The Crispy
Unreal Poke
Yifang Fruit Tea
ABOUT 88RISING
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally for the first time to Jakarta, Indonesia and Manila, Philippines in 2022. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
ABOUT GOLDENVOICE
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery, Great American Music Hall and Frost Amphitheatre. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Porter Robinson’s Second Sky Festival, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 1,600 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments. For additional info, please visit www.Goldenvoice.com.
ABOUT THE ROSE BOWL STADIUM
The Rose Bowl Stadium is a National Historic Landmark built in 1922 and known around the world. The Rose Bowl has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games, and the College Football Playoff Semifinal Game. The Rose Bowl is the proud home of the annual Rose Bowl Game®, UCLA Bruins Football, world-class concerts, International and Premier League soccer matches, music festivals, AmericaFest 4th of July Celebration, and the World’s Largest Flea Market.
ABOUT MAMA’S NIGHTMARKET
MAMA’S NIGHTMARKET is a series of immersive events curated by MAMA, dedicated to preserving immigrant culture through authentic flavors and traditions. It’s a unique opportunity to connect communities through diverse culinary experiences. As LA’s first 21+ night market, MAMA curates a selection of restaurants ranging from beloved legacy spots to new-generation takes on tradition.
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