FROM GLOBAL UNDERSTANDING TO GLOBAL RESONANCE, MULTI-DISCIPLINARY ARTIST BEX DELIVERS HIS DEBUT PROJECT VIA 10K PROJECTS

SPEARHEADED BY SINGLE “DEJA VU” HERE

Poised on the brink of breakthrough, Bex is set to unveil his highly anticipated debut project, ‘The Acoustic EP’, a heartfelt exploration of modern romance and its impact on mental health. This five-track collection represents a bold sonic shift for Bex, transitioning from his Wave/Trap origins to a Pop/R&B Acoustic fusion that highlights his evolution as an artist. The EP will be available on all major streaming platforms on February 28th 2025.

A New Era for BexThe Acoustic EP is the culmination of years of growth and transformation for Bex. Since embracing his new sound, the artist has experienced remarkable success, including 12 million streams across three singles and millions of views on social media. With a fanbase of over 160,000 followers on Instagram and 158,000 on TikTok, Bex has solidified himself as a formidable talent in the music industry. His viral momentum, combined with support from top-tier platforms like COLORS, Dazed, and Wonderland, underscores the exciting potential of this new chapter.

A Personal and Musical Statement Reflecting on the project, Bex shares: “The EP is about exercising vulnerability, the aim being to create a project that resonates globally, through timeless sounds and genuine lyrics. I restricted myself to just a solo guitar in terms of production because I want the EP to serve as a foundation for me to develop on musically throughout projects to come. Bex is the way for me to explore my personal as well as musical identity, and this EP is the trailer of that story.”

Tracklist:

1. Grow Ill 
2. Lie Low
3. Tonight
4. You & I
5. Deja Vu

On his pursuit to the EP release, singles “Grow Ill” and “Tonight” have already proved Bex’s new incarnation with their individual successes. “Grow III” garnered 400,000 streams within its first month despite releasing during the typically quieter holiday period. With shows planned in London, Paris, and Brussels, Bex is taking his music directly to fans, building connections in intimate settings. His previous performances supporting artists like M Huncho and Russ have established him as a compelling live act, ready to captivate audiences across Europe.

Spotify editorial support has already poured in, with playlist placements such as ‘New Pop Picks’, ‘New in R&B’, and ‘Young X Dazed’.

BEX’s journey began in Hackney, where he was born into a creatively driven household. With a multi-instrumentalist mother and a DJ father, music was more than a pastime—it was a way of life. “My mum was heavy on sending me to dance lessons, the choir, and piano lessons until I was six or seven years old,” he recalls. “Music was all around the household.”

As a pre-teen, BEX relocated to Botswana, where he immersed himself in Marimba bands and mastered the recorder and flute. “It was mandatory in school, but I enjoyed it and therefore took it to the next level,” he says. His passion for rhythm and melody deepened when he began classical guitar training during secondary school in Brunei. “I’ve learned so much about rhythm and percussion,” he notes. “I’m very conscious of melody, harmony, and chords now because I’m so comfortable with the rhythm.”

These formative experiences, spanning multiple continents, have endowed BEX with a uniquely global understanding.

Since settling in Belgium, BEX has quickly become a force to be reckoned with. His 2023 breakout singles, “Forgiato” and “Seventeen,” have collectively garnered over 600,000 streams, partnered with huge live performances alongside prominent artists like M Huncho and Russ further solidified his reputation as a compelling live act.

A pivotal moment came earlier this year during a trip to Tenerife, where he experienced a creative epiphany. This led to the creation of the acoustically driven hit “Miss Me (Bad Vibes)” which marked a new chapter in his artistry. Teased on Instagram and TikTok, the track quickly gained traction, amassing over 10 million views on reels alone. Upon its official release, the single garnered widespread acclaim, contributing to BEX’s current Spotify listener count of over 300,000 monthly listeners.

Following the success of “Miss Me (Bad Vibes),BEX returned with “Uptown” in October, a tender, acoustically led track which he co-produced alongside Alexis Seys. With over 3 million streams to date, the track showcases BEX’s growth as a songwriter and his ability to capture universal themes of love and vulnerability. “Talking about love feels good as it’s honest for me right now” he reflects.



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