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PRODUCED BY AWARD-WINNING PRODUCER M.O.G BEATZ [KWESI ARTHUR, KING PROMISE, KIZZ DANIEL & MORE]
A prominent figure within African music, Sarkodie’s influence crosses international borders standing as one of the biggest rap icons from Ghana. Returning amidst the warmer months with the ultimate summer anthem featuring fellow hit-maker Lasmid on “Lavida Loca”, Sarkodie continues to defy all odds by accumulating over tens of millions of streams, 80+ awards, as well as sold-out shows across the world including London’s O2 Kentish Town Forum and support from key UK publications including Clash Magazine, Notion, GRM Daily and many more.
Pushing his signature sound of hiplife, Hip-Hop and Afrobeats to the forefront of the track, “Lavida Loca“ is bursting with vibrancy from the offset. Showered with slick bars, razor-sharp flows and silk-like melodies, Sarkodie has enlisted fellow hit-maker Lasmid for an infectious hook that instantly leaves you wanting more. Housing production from award-winning producer M.O.G Beatz [Kizz Daniel, King Promise, Kwesi Arthur & more] the trio deliver a seamless summer anthem; a soundtrack curated for the warmer season. A taste of what’s yet to arrive from Sarkodie this year, “Lavida Loca” is a must-spin!
Posing as the creative director of the UK festival ‘Ghana Party In The Park’, Sarkodie’s impact across the UK’s Ghanaian community goes as far back as selling out multiple shows including London’s O2 Kentish Forum and the Outernet with The Compozers for Ghana’s Independence Day.
When asked about the single Sarkodie commented, “It’s about that time “summer time” and it’s only right we capture the beautiful moments while we are outside with some amazing soundtrack and this new record ‘Lavida Loca’ does that perfectly! Big shouts to MOG on the production and Lasmid for creating one of the most simple but catchy hooks ever made … I want the world to have fun with this one.”
Sarkodie’s Bio
Michael Owusu Addo, otherwise known as Sarkodie is a Ghanaian rap icon whose talent precedes him. Reputed as one of Africa’s biggest and best-loved Hip-Hop artists, his debut album in 2009 flipped the trajectory of his career, resulting in a career spanning 10 years. As well as having tens of millions of album sales and over 80 awards to his name in his native Ghana, Sarkodie’s sound – a fizzing blend of hiplife, hip-hop and Afrobeats – has led to sold-out shows across the worlds and performances with an impressive array of international names, including T-Pain, Ludacris, Busta Rhymes. He has also collaborated with a host of artists including; Kranium, BNXN, Oxlade, Efya, Stonebwoy, King Promise, Kizz Daniel, Black Sheriff, Vic Mensa, Big Narstie, Donae’o, Giggs, and Idris Elba to name a few. Housing previous support from Notion, GRAMMY’s, GRM Daily, Clash Magazine, OkayAfrica, Rolling Stone, and many more, “Lavida Loca” is a taste of what’s yet to arrive from the hit-maker this year!
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