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PHOTO CREDIT: LEA GARN
“RING RING” AVAILABLE NOW VIA ATLANTIC RECORDS
Acclaimed Mexican/Salvadoran-American singer-songwriter Niko Rubio begins a remarkable new chapter with with her eagerly awaited single, “Ring Ring,” available everywhere now via Atlantic Records. Produced by GRAMMY® Award-winner Lester Mendez (Shakira, Santana, Nelly Furtado) and co-written by Rubio, Mike Rincon, and Julian Bernal (Kali Uchis, Sebastian Yatra), the instantly irresistible track – which is already a fan favorite thanks to a series of hugely popular teases across social media – is joined by a official music video premiering today at YouTube.
“I was in Mexico City and kept getting calls from an unknown number,” says Niko Rubio. “When I finally answered, the guy was super aggressive and made me feel really gross because of his yelling, and aggressive tone. This sat with me as I was entering my first recording session during my writing trip. Luckily I was working with Mike Rincon and Julian Bernal, they made me feel so comfortable and we were able to turn that situation into something positive. The song is fun even though I’m telling the person on the other end to fuck off!”
Hailed by Rolling Stone for her “beachside, Pacific Coast Highway-inspired sounds” in its “10 Latin Acts Set To Make It Big” feature, Niko Rubio has quickly become known for her matchless blend of pop, indie rock, and traditional Mexican music, a singular sound characterized by ethereal vocals, introspective lyrics, and a seamless fusion of genres that reflect both her Californian upbringing and Mexican/Salvadoran heritage. The Los Angeles-based songstress made her breakthrough debut with 2021’s debut EP, Wish You Were Here, earning millions of worldwide streams with such highlights as “Saving Me,” “Can’t Pretend,” and “Amor,” the latter of which was featured in a successful Walmart TV campaign. Rubio continued to hone her culture-integrating vision with 2023’s un millón de besos, followed in 2024 by her remarkable third EP, Mar y Tierra. Her first full Spanish-language effort, the project saw Niko merging her distinctive storytelling prowess with traditional Mexican instrumentation to deeply explore her own personal journey on acclaimed singles like “Besito” and “Sirena (Feat. Cuco).”
Rubio – who has further sharpened her songwriting skills by collaborating with such diverse fellow artists as Gwen Stefani, Blake Shelton, Anuel AA, Foreign Tech, and The Warning – has already proven iconic thanks to her starring role in Dr. Martens’ 2023 “Made Strong” campaign and high-profile media coverage spanning Vogue Mexico, Billboard, PAPER, Latina, and more. As dynamic and inventive on stage as she is in the studio, Niko has won over countless new fans with mesmerizing live appearances including tours alongside Omar Apollo, Role Model, Chase Atlantic, and The Marías and show-stopping festival performances at Lollapalooza, BottleRock Napa Valley, Summerfest, Corona Capital, SXSW, and more. Now, with “Ring Ring” – and the promise of more incandescent new music to come – Niko Rubio is poised to extend her uncompromising creative vision farther than ever before, her own extraordinary journey uniquely enabling her to offer positive vibrations and luminous energy wherever she may travel.
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