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‘Juno James – a pop star rapidly on the rise. Recently she’s having a real wave online. Her music is so honest and people are really connecting with the realness and vulnerability in her tunes’ – Abbie McCarthy, BBC Introducing Kent
Showcasing her true artistry and truly unique vocals, newcomer Juno James has unveiled her latest poignant release, “Cowboy”. Blending contemporary Pop with Country soul, the up-and-coming singer-songwriter has caught the eyes of many since her debut in spring. Accumulating over 167,000 TikTok followers in just 4 months, not to mention her following of 131,000 on Instagram, Juno James is on a mission to prove herself as a one-to-watch artist. Turning the heads of many up and down the nation, “Cowboy” is her most vulnerable track to date.
“Cowboy” is a quiet, powerful exploration of what it felt like to love someone behind the scenes. In the midst of heartbreak, Juno wrote this captivating track whilst in Los Angeles, a place that now feels like her second home. Channeling emotion through an abstract perspective of the relationship of which she’d just come out of, “Cowboy” is harnessed with a raw sense of vulnerability. Building a bridge of relatability through her use of storytelling, Juno’s vocals sit centre-stage in this cinematic masterpiece laced with dreamy textures and silk-like melodies.
With “Cowboy”, Juno James once again proves she’s a master of emotional world building. A powerful evolution in the singer-songwriter’s catalogue with lyricism that unfolds like a confessional letter “I’d keep loving you long after they bury your name, in the hills, in the homes” she sings. “Cowboy” is a song for anyone who ever loved someone, not for who they became, but who they were when no one else was watching.
‘I wanted this song to feel like you’re watching a movie in slow motion. There’s beauty in it, but also ache. It’s not about dragging someone down, it’s about holding onto the real version of them, even when the world only wanted the highlight reels’.
Juno James — the platinum blonde rising artist whose strong-willed nature and signature style was shaped by a tomboy upbringing surrounded by petrol heads and boxing fanatics. That grounded energy still fuels her today, but Juno is now showcasing her true artistry in a new lane of music built around organic instrumentation, dreamy textures, and melodies that feel both nostalgic and unfamiliar. This new era is not just an evolution, but a powerful reintroduction — a fearless artist redefining what it means to be both strong and sensitive, blending grit with vulnerability in a way that is entirely her own.
Housing support from Spotify’s ‘All New Pop’, ‘New Pop UK’, ‘Next Gen Singer-Songwriters’, ‘Young & Free’, ‘Fresh Finds Pop’, ‘Sad Hour’ as well as Apple Music’s ‘New in Pop UK’ and ‘France Apple Music’ support on fan-favourite single “Can’t Fit In His Shoes”. Juno also gained praise from key tastemakers including Abbie McCarthy who played the track multiple times on BBC Introducing Kent and named it ‘Record Of The Week’ and Mollie King from BBC Radio 1.
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