88RISING’S HEAD IN THE CLOUDS MUSIC & ARTS FESTIVAL ANNOUNCES 2025 RETURN

MAY 31ST AND JUNE 1ST AT BROOKSIDE AT THE ROSE BOWL IN PASADENA, CA

FEATURING PERFORMANCES FROM G-DRAGON, 2NE1, RICH BRIAN, PORTER ROBINSON, DEAN, DPR IAN, HIGHER BROTHERS AND MORE

REGISTER FOR ACCESS TO PASSES
PASSES ON SALE FRIDAY, FEBRUARY 7th AT 11AM PT
VIA LA.HITCFESTIVAL.COM

88rising, the pioneering and internationally-renowned music and media company globally amplifying Asian talent and culture, and Goldenvoice, the leading West Coast concert promoter, announces the 2025 edition of Head In The Clouds Music & Arts Festival. The festival returns to Brookside at The Rose Bowl in Pasadena, CA on Saturday, May 31st and Sunday, June 1st. Passes go on sale this Friday, February 7 at 11 AM PT via LA.HITCFESTIVAL.COM. Register now for access. Payment plans are available for a limited period of time. Festival passes can be purchased HERE.

Head In The Clouds has brought its unique programming to New York City, Jakarta, Manila and China in recent years and now returns home to Los Angeles where it will serve as a celebration of Asian-centric music, art, and cuisine. Described by Rolling Stone as a “who’s who’ of top Asian talent,” HITC brings its biggest lineup yet with headliners G-Dragon2NE1DeanDPR IanRich Brian, Porter Robinson (DJ Set), a highly anticipated Higher Brothers reunion, The Magic Show?!? and 88rising’s 10-Year Anniversary Finale.

HITC marks G-Dragon’s exclusive 2025 North American Festival performance. One of the biggest global stars who has transcended K-pop, G-Dragon, will be joined by other notable superstars of the genre 2NE1, the pioneering and highly influential K-pop girl group, and Dean, the Korean RnB phenom. Other highlights include DPR Ian, the Australian-born singer who has become one of the world’s most streamed K-pop solo artists; Rich Brian, the 88rising-signed rapper and singer; and the long-awaited reunion of Higher Brothers, the Chinese rap group who became one of China’s biggest musical exports; a mysterious set titled “The Magic Show !?!” which calls to mind a certain similarly titled smash album; and the always-anticipated 88rising finale set which promises to bring together a host of artists from across the label’s 10 year history. In addition to the music, food curation will be led by MAMA’S NIGHTMARKET who will showcase a variety of Asian food vendors from across the diaspora.

Celebrating its 10-year anniversary, 88rising has become one of independent music’s biggest success stories. Against all odds, they rose from humble beginnings to be the preeminent global record label and media company focused on Asian culture. They broke down barriers as the first label to have an Asian artist top Billboard’s Hip-Hop/R&B chart, the first label to launch an all-Asian radio channel in North America, and the first and only label to have their own slot on Coachella’s infamous main stage. 88rising has also made forays into film, executive producing and curating the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. And later continuing its big screen endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival starring multi-hyphenate Rich Brian and was executive produced by 88rising founder & CEO Sean Miyashiro. The label is home to leading artists JojiJackson WangNIKI, Rich Brian, and more.

2-Day GA passes start at $300 and VIP passes start at $450. No added fees at checkout. Prices include all service fees & taxes. 

1999 Club pricing is $800.

Experience the 1999 CLUB at Brookside: the best festival experience featuring an indoor air-conditioned hideaway, adjacent parking, private entrance, festival concierge service, upfront stage viewing, food and beverage tastings, and more. The 1999 CLUB pass provides an abundance of the top offerings the festival has to offer.

Wildfire Relief & Recovery Efforts: 

In partnership with the Rose Bowl Operating Company, Goldenvoice Pasadena festivals including Head in the Clouds have donated $250,000 to the Eaton Fire Relief & Recovery Fund. This fund offers flexible support to local nonprofit organizations actively responding to the fires. Those interested in donating on their own can click here for more details. 

Sponsors and Brand Partners:

Festival sponsors and brand partners include Honda returning to present the Honda Stage, Johnnie Walker Blended Scotch Whisky, Coca-Cola, Casamigos, Red Bull, Tide, Chi Forest, DRIP, BeatBox and LA Metro.

HITC LA HEADLINERS – IN BILLING ORDER

G-Dragon
2NE1
Dean
DPR Ian
Rich Brian
Porter Robinson
Higher Brothers
THE MAGIC SHOW?!?
88rising’s 10-year Anniversary Finale

HITC LA SUBHEADLINERS – IN ALPHABETICAL ORDER

4EVE
ARMNHMR 
Bixby
DPR Artic
DPR Cream
Jonah Love
Karri
Milli
Miso
Number_i
PIAO
PISCEE
Seiji Oda
SF4AM
Stephanie Poetri
Sunkis
Tabber
WANG OK
Warren Hue
Xin Liu
Youha
Yung Kai 
YY 

ABOUT 88RISING 

88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally for the first time to Jakarta, Indonesia and Manila, Philippines in 2022. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable. 

ABOUT GOLDENVOICE 

Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery, Great American Music Hall and Frost Amphitheatre. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Porter Robinson’s Second Sky Festival, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 1,600 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments. For additional info, please visit www.Goldenvoice.com. 

ABOUT THE ROSE BOWL STADIUM 

The Rose Bowl Stadium is a National Historic Landmark built in 1922 and known around the world. The Rose Bowl has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games, and the College Football Playoff Semifinal Game. The Rose Bowl is the proud home of the annual Rose Bowl Game®, UCLA Bruins Football, world-class concerts, International and Premier League soccer matches, music festivals, AmericaFest 4th of July Celebration, and the World’s Largest Flea Market. 

ABOUT MAMA’S NIGHTMARKET

MAMA’S NIGHTMARKET is a series of immersive events curated by MAMA, dedicated to preserving immigrant culture through authentic flavors and traditions. It’s a unique opportunity to connect communities through diverse culinary experiences. As LA’s first 21+ night market, MAMA curates a selection of restaurants ranging from beloved legacy spots to new-generation takes on tradition.


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